And some artists even set up private listening sessions with TikTok influencers in the hope that it will help new songs gain steam on the app. Marketers can also hire influencers to help a song take off, sparking a wave of user-generated posts from their fans. Songs can rise up organically on the app even if they've been outside the mainstream for decades. TikTok is an essential promotional tool for music artists and record labels.
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